![]() ![]() They bring a lot of traffic to your site, which can be beneficial in several ways, but the competition for these words is a lot higher than for long-tail keywords. For example, as you can see in the screenshot below, short-tail keywords tend to have high search volume, high competition, and high cost-per-clicks, but low conversion rates. Short-tail keywords are terms that are more general, broad, and may have multiple user intents - basically, the opposite of long-tail keywords. The upside is that those people that are looking for such specific keywords are more likely to convert. ![]() The downside is having limited search volume or traffic to your site because the majority of people are searching for less specific keywords. Long-tail keywords are more targeted, less competitive, and therefore have a lower cost. In contrast, the less specific the keyword, the higher the cost because there is more competition for those words. The more specific the keywords are, the lower the cost due to lower competition. The left side of the graph below shows an example of long-tail keywords. They are easier to rank for because they are more specific, which results in less competition. In 2016, Marieke van de Rakt from Yoast said it is much easier to rank for long-tail keywords than for more common keywords. This is because consumers who are looking for something specific to your product are more likely to purchase your products, rather than someone who is only doing a general search. The more specific keywords you add to your product or website, the more likely you will get more qualified customers visiting your site. They usually contain four or more words that clearly specify what the consumer is looking for and what their intent is. Long-tail keywords are very specific terms. But, what exactly are long-tail and short-tail keywords? Then, you can implement these keywords in your content to reach and attract the right audience. People are searching for something on search engines like Google, and with keyword research, you can find out what kind of long-tail and short-tail keywords your target group is searching for. ![]() Keyword research still is one of the best SEO and SEM strategies for your website. ![]()
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